Description
In Brands in the Age of AI, strategist Mark Kingsley explores how artificial intelligence is transforming the way brands are created, managed, and experienced. With a foreword by design icon Debbie Millman, the book examines the profound shifts AI is bringing to creativity, customer relationships, identity, and trust.
Kingsley reveals how brands must evolve in a world where algorithms influence behaviour, automation personalises every interaction, and data reshapes the meaning of value. Through clear insights and real-world examples, he shows how organisations can embrace AI ethically while staying human-centred and culturally relevant.
Forward-thinking and practical, this book is essential reading for marketers, designers, entrepreneurs, and anyone seeking to understand the future of branding in a rapidly changing digital age.
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